First 2000 Days


Why are the first 2,000 days so critical?

There are only 2,000 days between the time a baby is born and when he or she will begin kindergarten.


During that time, brain architecture is forming.

The brain is not fully developed at birth. The basic architecture of the brain forms during a child’s early years.

We aren’t born with the skills that enable us to control impulses, make plans, and stay focused.

Learn More

Join the First 2000 Days Movement!


Our Fans commit to receiving and sharing campaign updates and early childhood updates.

  • Share information about the First 2000 Days on their social media or via email
  • “Like” or share a post about the First 2000 Days
  • Subscribe to the GEEARS email list to get updates on the campaign


Our Supporters make a small commitment that leads to a large impact by donating to and uplifting organizations supporting quality early childhood in Georgia.

  • Subscribe to the GEEARS email list to get updates on the campaign
  • Add your name to our list of Supporters who pledge to spread knowledge and passion for early education
  • Donate to an organization supporting quality early childhood in Georgia


Our Advocates pledge to serve as advocacy leaders for quality early childhood in Georgia.

  • Add their name to our list of Advocates who pledge to advocate for quality early childhood in Georgia
  • Purchase and wear a 2,000 Days shirt in order to spark dialogue – receive a free First 2000 Days pin withyour purchase
  • Contact legislators about early childhood issues when asked
  • Engage in informal discussions with their network
  • Sign up as a Georgia First 2000 Days volunteer for partner organizations
  • Attend First 2000 Days Campaign Leader events in their community


Our Champions play key roles in community outreach. They are trained to give the First 2000 Days presentation, suggest opportunities to give presentations and are presenters themselves. These community influencers carry the First 2000 Days message with them in their professional and personal life.

  • Submit a photo + quote or video clip about the importance of the first 2,000 days of a child’s life that will be shared online or in print
  • Share campaign updates via email, social media, and in person
  • Present the First 2000 Days PowerPoint and/or Video to businesses, organizations, or community groups
  • Commit to engage in informal conversations with their network about the First 2000 Days campaign
  • Encourage those in their network to donate to early childhood efforts
  • Wear their First 2,000 Days lapel pin to events

Campaign Leader (Partner):

Our Campaign Leaders commit their organization to integrate the message of the importance of early childhood development into their work, goals, strategies, and events. While the promise is strong, the actions can be simple.

  • Add the First 2000 Days web button to your website
  • Include prepared early childhood facts in your organization’s newsletter
  • Present the campaign video and presentation to board and staff members
  • Share pre-drafted campaign posts on your organization’s social media and newsletterswhen asked
  • Incorporate early childhood into your organization’s strategies
  • Invite other organizations to become Campaign Leaders


GEEARS First 2000 Days Homepage

Cold Hard Facts

Economic security, access to health care, the ability to support the students and their families and the ability to actively participate in civic life all depends on an individual’s ability to read.


  • 85% of all juveniles who are arrested are functionally illiterate.
  • Businesses and taxpayers lose approximately $20 billion a year due to limited literacy skills in lost wages, profits, and productivity.
  • 40% of prison and jail inmates lack a high school diploma or its equivalent.
  • In regard to reentry  needs, 94% of prisoners name “more education” as their #1 need.


  • Low health literacy is linked to higher rates of disease and mortality.
  • It is linked to as many as 100,000 deaths per year.
  • Literacy impacts health knowledge, health status, and access to preventative health services.


  • 85% of children whose parents do not have a high school degree live in poverty.
  • Over 1.2 million people over the age of 18, 18% of Georgia’s adult population, have less than a high school education.
  • In the U.S., high school dropouts commit 75% of crimes. (
  • In 36 Georgia counties, 30% of the adult population does not have a high school education or its equivalent.
  • Most undereducated parents lack the skills and confidence to support children’s at-home educational needs.
  • Without basic reading, writing, math, and computer skills, Americans are struggling to find jobs, stay healthy, and support their families.